www.bobwmedia.com
PODCASTING
Who is doing it right? Eric and Kathy at WTMX in Chicago.
Their pod cast is a 20-30 minute recap of that day's show
Well produced ...
Well edited ...
Stands alone if you didn't hear the show.
Downloads right into my iTunes every day.
Instead of putting each bit on the page as a separate entity,
they make a "Cliff's Notes" version of the show.
It's like the radio edit ... of the radio show.
Fans who cannot listen or work another shift, never miss a beat.
Next-Up: I would love to hear some POD CAST only stuff from them. Original, available only on their pod cast.
Not full length interviews or material that never made the show. I'm talking about original content.
Just make it a minute long ... and maybe have it download into my phone:
Perfect for the 140 character world.
THE FUTURE?
Let's use our imagination for a minute and build a future pod casting model. One that may not be as far off as one would think.
It's 4am and I am still sleeping.
While parked in my garage, the "radio" in my car uses my home Wi-Fi to log onto my iTunes account and download my favorite radio show. The radio in my car has 300mb of storage, a Wi-Fi adaptor and iTunes as it's default face.
When I leave for work at 7:30, my car begins to play my favorite radio show which I listen to on my way to work. As I have a 40 minute commute, I am happy to have a show I like. Instead of being limited to 4 or 5 talk-shows from which to choose, I now have thousands. The radio recommends some for me to try after I entered some personal information into my account, and allowed it to read my Stumble history.
There are no commercial breaks, or stop-sets in my favorite radio show. But every 10 minutes or so, the hosts read a live story/commercial - sort of a 21st century version of Paul Harvey's "Page 2." I don't mind. The host tells a good story - and the product is one that interests me (otherwise it would have not been placed into this type of program).
There is one newscast near the beginning of the show. After all, I asked for that when signing up for the program. The newscast is produced by a local media outlet and is stocked with my local news and forecast. Just like with traditionally radio, I have no use for radio traffic. My GPS takes care of that. I am not subjected to hearing about traffic all over the metro that has nothing to do with me. After the newscast, my favorite show is back on the air for the rest of my drive.
When I get to work, the first thing I do is log onto my favorite radio show's website. They were mentioning some extra content that interested me. While I'm there, I notice they have several music channel options I could choose to hear at my desk. Each is hosted by the same people who I listened to on my way into work. There is a rock, pop, country, jazz and oldies button (again, my choices). The songs that play during the day are voted on my be. After a week of listening, the radio widget has learned my preferences and it's almost like having my own radio station - on my desktop. There are short (2 minute) commercial breaks in my office radio widget. By I don't mind. They are non-intrusive, and geared toward my interests.
At 3:30pm, my car once again latches onto the office Wi-Fi (or my 3G network if I'm away from Wi-Fi) and downloads a show for me to listen to on the way home. I'm almost embarrassed to say, but it is the afternoon version of the same show I heard driving in this morning. I like the show. I feel like I know the characters, so that is what I want to hear. They do two great shows a day. Each show is 45 minutes long, so they have to come up with 90 minutes of a talk-show each day. No problem for pro's used to 3 or 4 hours.
When I get home, I again have to log-on to the show's website. I joined their fantasy baseball league and they were offering some advice for improving the team during the afternoon show. I will take a few minutes to read those tips, then go to the league to get better - all the while on their site.
Finally at 7pm, I turn them off. Time for dinner with the family and a nice refreshing walk.
After all, spending 12 hours a day with one media source is a little much, right?