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The new “network” economy

Kevin Kelly sums up the new economy in a great series.  The current posting explains how Value Flows From Abundance. Kevin’s writing first introduced me to the “new economy” model.  One made up of networks.  One in which plentitude governs the network economy. One which is really...

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What is the 140 Character World?

The 140 Character World is 21st Century Communication.

140 Characters refers to the number of characters allowed on the social media blogging tool Twitter.

The label seems appropriate in today’s attention starved marketing world because if you can’t tell your story that simply:  it probably will not be heard.

This blog is a journal of thoughts, observations and insight gained as a 20 year heritage marketing guru explores this bold new world.

The 140 Character World is not about one type of New Media (Facebook, Twitter, WordPress, MySpace, etc.).  It is about the strategies and principles that drive marketing success in the 2010’s.

The blog is property of Zeal ME and authored by Robert Siefken.

Due to the nature of Bob’s consulting business, identities or brand names may need to be omitted as privileged information or professional courtesy.  But that doesn’t make the lessons learned any less valuable.