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Cell phone ownership has remained steady over the past year, but a Pew Internet Study reported in FMQB: reports that consumers are taking more advantage of everything today’s “super phones” can do:
- 60% of American adults are now wireless internet users
- 33% of adults use their phone to play music (up from 21 % in 2009)
- 20% have used their phone to watch a video
- 15% have posted a photo or video online with their phone
- 11% have purchased a product using their phone
You may be tempted to invert the numbers and say … yes but 89% have not purchased anything using a phone …
Resistance is futile.
Look for those numbers to soar – similar to e-commerce numbers when consumers began to realize that it is safe to buy stuff from Amazon, Zappos and E-Bay.
What does this mean for your brand?
In the 140 Character World, consumers have a gadget - practically attached to their hip – that is an open channel to your brand.
11% are buying today … will you be ready when that number jumps to 30, 60 and beyond?
Are you a cell phone transformer?