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Yes … More World-View Talk

The longer I work with businesses on their marketing – the more power I put World View as the cornerstone of the strategy. Latest real life example ?? I mentioned to a couple of friends that I needed to leave early because a route in Southeastern Massachusetts had just begun a construction phase – all under the guise of the American Recovery and Reinvestment Act of 2009. Grenade Dropped! One friend griped that only highways in Barney Frank’s district were “magically getting our tax dollars.”  He jokingly warned me not to hit any of the guys standing around doing nothing “while I foot the bill.” A second friend was elated about the project and told me how “proud he is that our state is leading the way in creating jobs.” Neither friend lives near this highway – or in that part of the state Both friends are my age, raising families, love the same sports and entertainment as me, work professional jobs – even drive similar cars. One friend loves our Governor (Duvall Patrick, Democrat) and dismisses his low poll numbers as “talk radio stuff” The other still talks about the Scott Brown victory as the greatest thing to happen in Massachusetts since we split from England (Republican who won Ted Kennedy’s seat) Both friends experience the same bombardment of marketing messages per day.  Which ones do you think will stick in their heads? The ones that line-up with their world view – count on it:  It may be preaching to the choir … but the choir pays attention to the preacher, don’t they? World-view is not restricted to politics. Wanna toss a few grenades on the soccer mom pool?  Talk about: Homework loads School lunches Daycare kids Teacher salaries Sick-time for working moms Home-made versus store bought costumes These issues may not have global implications – but they shape the world view of these potential consumer.  And just like with politics … you can put together a profile of issues and opinions to serve as an umbrella that a larger majority of soccer moms will fall under. You can’t please everyone … all the time. Why even try? Let’s learn as much about the best potential consumer for our product … then move our message inside their world view.

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Hillbilly Innovation

Posted by Bob | Posted in Uncategorized | Posted on 27-05-2010

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The CD is Hillbilly Bone. Some of the tracks:

  • Hillbilly Bone
  • Can’t Afford To Love You
  • Kiss My Country Ass

Yet inside the music biz, this is a revolutionary release.  Not because of the content .. because of a potential new music industry standard being set.

Only in country music can hillbillies be revolutionary!

What makes the release unique is that it is a 6 track album:  Well short of the standard 10 to 15 tracks on most albums.

This is more than the over-used “six-pack” play on words.

Here is Blake:

“I think it’ll be how I do it until albums don’t exist anymore, which honestly I don’t think is that far away.  I don’t care how people buy music as long as they are interested enough to buy it.  And of course, Nashville’s gotta find a way to capitalize on that.”

To those of us living in the real world – not much revolutionary talk here.

We all wonder why CD’s have 4-5 tracks we like, and a bunch that we just skip over. But the music industry won’t go there.

Why the 12 song average?

Because it used to be 6 songs per side on a standard LP record.  No reason to change that, right?

It’s also the way they have justified the $15 price for CD’s before Walmart slapped ‘em down to $10.

Hillbilly Bone is a really good country album.  How cool that it’s not cluttered up with a bunch of album tracks that nobody wants – and that the artist won’t even play in concert.  I think the term used was filler tracks.

Filler is waste in the 140 Character World.

Waste is not cool.

Cool that Blake sees this.

BTW:  All About Tonight is the next album:  the title track is great.

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