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Living in a 140 Character World

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Two More Days …

Two more days. Election day is tomorrow.  Which means once the polls close, it will be safe to flip the TV and radio back on.  But what is left after the carnage that is our political system? New media habits … that are not good for traditonal media. Do they care? Hard to say.  The ‘pat’ answer seems to be something along the lines of “at least everyone is doing it, so we’re not alone.” If we all become unwatchable / unlistenable (made-up word) … it’s an even loss across the board.  Nobody really loses. ** Ever heard of a thing called the internet? – Homer Simpson We watched a favorite show on Hulu over the weekend … no politicals:  only ads targeted at US, because we answered two questions before the show started. Imagine a family anticipating the first ad so we could see which one it chose for us. ** Technology ** For the first time ever … my family time shifted an NFL game yesterday.  The thought of poisoning our minds at every break with political sewerage, siphoned the fun from the game.  We spent 90 minutes outside doing other stuff.  Then came back and watched the game without the poisonous political ads. We also realized how cool it was to make halftime as long as we wanted (and not have to hear the football pundit drivel while waiting for the 3rd quarter.) While we have been a DVR family for a long time, sports seemed to be the exception.  It just didn’t seem the same not watching it live. To the contrary … we realized it was MUCH better time-shifted.  We already plan to do the same next Sunday.  Football on our time, without ANY advertising at all. TWO NEW MEDIA HABITS have been formed in my household. Traditional media will feign embarrassment to the end.  They will say they have to take politicals and are forced to offer candidates the lowest rate available (which is why they buy so many commercials).  True, but they leave out the fact that “cause” campaigns are exempt, and they charge BIG BUCKS for the time.  The cause stuff is usually the nastiest. So … you say every outlet is crammed with stuff and nobody is singled out … Okay. But we’re watching Modern Family on Hulu, and the Packers from our DVR … long after the election day. New habits mean less time seeing/hearing your advertising.  Even if everyone loses together … eventually there is nothing left to win:  right? *** So what would I suggest a radio or TV station do when someone calls to complain?  ** Be honest.  I tried it, and felt pretty good afterwards. Tell them you hate this crap as much as they do.  But it’s been a horrible year and you’re struggling just to keep the staff in tact and make budget.  At least the political buffoons’ money will ensure jobs are safe through the recession. I even joked that these are probably the only real jobs any of them will ever save. Callers respected my honesty and now had a legitimate reason as to why we have to take this crap. The 140 Character World is transparent.

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Living in a 140 Character World

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